Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.
VP of Product Management, Experian
Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift.
Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.
SVP, Marketing, Valassis
Shopper Marketing Team Lead, GSK
VP, Partner, UM Shopper, Universal McCann
VP, Partner, UM Shopper, Universal McCann
Almost every year for the past 10 years, Americans have increased the amount they spend during the holiday shopper season from the year prior. Are consumers planning to spend keep with that trend this year’s holiday season? Further, are shopping habits changing or will we see more of the same when it comes to how consumers plan to spend during the holidays? Will established brands or D2C disruptors have an edge this year? Do consumers get now get inspiration from ads on social platforms? When and where will consumers be shopping? On what device? Is the brick-and-mortar experience finally dead?
Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
The consumer demand for customization and on-demand services has never been greater. The impact of mobile and technology on retail has shifted consumers' expectations towards their retail behaviors as well as their relationships with brands.
Head of Cultural and Consumer Insights, CAA Brand Consulting, CAA
In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. The Power of Audio Summit explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.
10:15 AM: THE STATE OF LISTENING, 2019
How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.
SVP, Strategy & Marketing, Edison Research
10:30 AM: THE VOICE SHIFT
Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio? voicebot.ai Editor Bret Kinsella explains.
Founder & CEO, Voicebot.ai
10:50 AM: A BRAND STRATEGY, IN AUDIO
Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
President & CEO, National Public Media
Global Director, Creative Solutions, Spotify
11:30 AM: MAKE YOUR BRAND MEMORABLE: THE NEURO-SCIENCE OF AUDIO MESSAGING
In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer behavior.
CEO, Neuro-Insight, US Inc.
11:55 AM: THE BUSINESS OF AUDIO, TODAY & TOMORROW
Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?
Podcasting is predicted to pass the billion dollar revenue mark by 2021. This panel will discuss the key challenges and opportunities that the podcast industry faces in the next stage of its evolution.
US Director of Brand Patnerships, Acast
Whether it be on a smart TV, a mobile phone or any other connected device, streaming now makes up a significant portion of all consumer time spent with media. Subscription services have been riding this wave of opportunity and growing large subscriber bases to date, but with an array of new SVOD entrants set to crowd the space in the coming months, subscription fatigue has become a reality.
VP, Mobile Business Development, OpenX
Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.
SVP & Executive Integrated Music Producer, McCann NYC
Director of Music, Leo Burnett
Executive Music Producer, Y&R NY
We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.
Generation Z. We've all heard of their growing influence, but are brands adjusting and evolving to truly capture their attention? With so much buying power in the marketplace ($44 billion to be exact), brands must get creative in how they market to them. Hear from a panel of clients and their experiential partner, We're Magnetic, on how top brands execute experience-first marketing strategies to cater to the biggest and most diverse generation of consumers to date, and how other brands can benefit from the same approach.
President, We're Magnetic
Vice President, Strategy and Transformation, Samsung Electronics America
In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their premium content solution. Hear new research commissioned by Snapchat, Nielsen and NCS that proves the value of 6s commercials in a mobile consumption world, and the power of influence this critical generation has on household purchase.
Marketing Science Group Lead, Snapchat
Hear from Drake Sutton-Shearer, CEO of Future State Brands, as he dives into the state of cannabis in 2019. Joining him in a fireside chat about groundbreaking cannabis licensing opportunities will be Allison Ames, President and CEO, of Beanstalk and Michael Stone, Chairman and Co-founder of Beanstalk.
CEO and Founder , Future State Brands
Since the advent of legalization, the marketplace for cannabis, hemp and CBD products has seismically transformed from questionable, illicit inventory to shelf-ready consumer goods. Companies now have to determine product and marketing that have both mass appeal and viable transaction power to the emerging cannabis customer.
Chief Brands Officer, Future State Brands
Bleacher Report, the #1 sports media brand for millennial and Gen Z sports fans, is leveraging its reach and unparalleled content creation team to launch an in-house sport fueled creative agency called Playmaker and has teamed up with newly-crowned NBA champion, Serge Ibaka to reinvent the branded content space. This unique partnership will take Ibaka’s popular culinary interview show: How Hungry Are You? to new heights through a combination of B/R’s elite creative value, a hilarious and passionate star basketball player, and a name-brand partner.
Come hear how this partnership and unique branded-content approaches like this will disrupt the constantly evolving space.
In this session, WWE’s Chief Brand Officer Stephanie McMahon and WWE Superstars will highlight how the company leverages data analytics and global talent to super serve and connect with fans around the world through authentic and integrated partnerships.