There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
Chief Product Officer, OpenX
VP of Strategic Partnerships, LiveRamp
Tech leaders building AI at the worlds leading brands discuss how data and machine learning are adding value to organizations in a meaningful way right now. The panel will focus on approaches that are working right now with specific examples and takeaways. This is not about the future or the past - this is about application and use cases that create value or cause pain in the present day.
Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.
Martjin van der Zee
Chief Digital Officer, Rituals Cosmetics
The evolution of AI has been at warp speed—faster, in fact, than its governance. While AI has shown great promise in the advertising industry, could debates about data privacy and algorithmic fairness derail the future of AI?
In this session, 4A's SVP of Government Relations Alison Pepper will lead a conversation with experts in AI and regulation about how AI governance could impact the industry and what the industry needs to do to ensure a path forward.
Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping the future of digital advertising.
VP & GM, Adobe Advertising Cloud, Adobe
Programmatic marketers lean into opportunities for transparency that empower them to best understand quality and impact of campaigns. Access to qualified, accountable first party data is more necessary than ever for forecasting and measurement. The adtech industry is relying on transparency changes for a healthy ecosystem. What will change mean for marketers? Verizon Media joins the stage to talk about how the demands have changed, and how marketers plan to use programmatic on the path to performance and transparency.
VP, Head of Platform Sales & Strategy, Verizon Media
Laurel Van Tassel
Director, Programmatic & Data, Anheuser-Busch InBev
SVP & GM, Global Programmatic Revenue, CBS Interactive
The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.
The issue of transparency has been a complicated one for decades on our industry. it covers the spectrum of issues from placement to platform fees to partnerships. in this session we will uncover how we got to this point and what the ultimate solution is to operate fair and open marketplaces for publishers, advertisers and ultimately consumers.
Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.
SVP, Corporate Development & GM, Mobile, PubMatic
VP, Marketplace Development, MAGNA Global
Co-founder & VP, Brand Strategy, The Meet Group
This critical session will explore key findings from the American Marketing Association New York (AMA NY)'s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US (January 2019) and China (March 2019) in partnership with YouGov, Kadence, Greenbook and Charney Research.
Not since the age of subliminal advertising have marketers so overtly flirted with the threshold of human perceptibility. As the principles of what truly counts as a viewable impression continue to be hotly debated, marketers more than ever need to understand how perceptibility impacts the connections ads make with audiences. Join IAS for a discussion on the future of digital advertising and why the shift to perceptibility will be a crucial next step.
Publishing content on the internet has always been a tough corner. Now that consumers are much more aware of topics like their privacy online, not to mention equipped with tools like privacy or content-blocking software to control it themselves, is this another turn of the screw for the publishing industry? Or is it an opportunity?
The old agency/client relationships are changing. Agencies and brands now have more tools, technology and advertising-tech partners than ever before at their disposal. Discover how they are evolving to leverage their partners more strategically while increasingly utilizing their own staff and subject-matter experts to create the best experience possible for their customers and prospects.
Despite decades of martech advances, consumers are still left annoyed by the ads they are shown. As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. But how effective is this investment? It's time to get a real understanding of how these consumers feel about your advertising.
Here’s the stone-cold reality. There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement. It all seems pretty grim, doesn’t it? But there’s plenty to be done within this new normal. This panel will explore what marketers and publishers are doing to survive and thrive. It will dig into how to achieve cross-channel marketing success using privacy-safe, person-level identity, data, and targeting capabilities. And, it will show us how to adapt quickly because waiting is no longer an option because the future is now.
VP Enterprise Performance Channel Marketing, American Express
Global President M1, Chief Product & Data Officer, Merkle
Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for moms in the workplace, and how the the future of work can be more inclusive for moms.
If 'the medium is the message' was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: what can now be defined as a medium? Join Canvas Worldwide CEO Paul Woolmington as he and a panel of agent provocateurs break down the newest mediums disrupting and redefining 21st-century marketing as we know it. In this session, we will explore marketing's next battleground—Empowered Tech—and how you can utilize it to adapt and innovate in 'The New World Order of Successful Brands.'
The media supply chain we've created has led to a host of unintended consequences: too many steps between publishers and brands, brands and consumers and a proliferation of businesses that don't add value.
MediaMath and partners including Rubicon and others are pursuing a shared mission to create an accountable and addressable supply chain through an alliance of agencies, brands, tech companies and publishers. It's designed to help digital marketing perform better in the long term for everyone.
As Keith Weed said earlier this year ‘a brand without trust is just a product, and advertising without trust is just noise’. So, the Advertising Association’s President is coming to Ad Week NY to share the UK’s plan to stop the long-term decline in public trust of advertising. The biggest ever ethnographic study of public trust in advertising, conducted by UK advertising think tank Credos, has led to a five-step action plan to rebuild trust. This session will explore how the UK can work with peers in US advertising to ensure our industry has a healthy, positive long-term relationship with its most important customer – the public.
Chief Marketing and Communications Officer, Unilever
Even as new avenues and channels emerge, it's harder than ever to connect with an audience. Discover how traditional tv can be married to digital channels like social and OTT and CTV through data to address your audience in a more meaningful way for better engagement, better results and better ROI.
President, a4 Media
Senior Vice President, Product Development, a4 Media
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