Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using a common commerce platform. This behind-the-scenes view of how the new UNBOX ecosystem was developed will provide insights into how D2C brands plan to use the platform to acquire customers faster using online and offline strategies.
Executive VP of Product and Market Strategy, Quad
Chief Revenue Officer, the dtx company
Executive Director of Biz Dev, Quad
With the proliferation of platforms and varying content distribution strategies, just how much content should your brand produce? In this presentation, Gary will share his thoughts on content creation to garner maximum consumer attention.
Join Huge’s Global CEO Pete Stein and Brooks’ Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend.
5G is poised to transform media and content as we know it, making way for richer, deeper, and faster content experiences. Brave early adopters will be the first to create innovative advertising work that will reshape the way consumers interact with brands. Join leading marketers as they discuss what it takes to create trendsetting, brand building work today and what that will mean for the future in a world of 5G.
VP, Head of North American Sales & Global Client Solutions, Verizon Media
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.
In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
Global Executive Creative Director, Partner, Sid Lee
Senior Director, Marketing Strategies and Brands, Cirque du Soleil
The media environment is no longer a linear model, but rather a decentralized, dynamic matrix that demands new ways of thinking. This session will focus on how certain collaborative models can streamline overall brand strategy and create a seamless consumer experience in a multichannel marketing world.
In the world of today, standing out is not just a nice-to-have but the only way to survive. Through a series of award-winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Dustin Cohn, head of brand & marketing of the Consumer Investment Management Division at Goldman Sachs, discusses how a classically trained marketer helped one of the most storied financial institutions begin marketing to main street consumers. From the development of the Marcus by Goldman Sachs® brand to Goldman Sachs first foray into advertising, Dustin will detail how a fixation on consumer centricity and disruption has driven the growth of the firm’s consumer businesses.
For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.
Chief Marketing Officer, Chipotle Mexican Grill
Partner, President, Venables Bell + Partners
In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
President and CEO, Promotional Products Association International (PPAI)
Managing Director The Annex Network, Havas
Chief Marketing Officer, Panda Express
In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch points with brands than ever before. Speakers will discuss leveraging podcasts, social media, stunts and more!
Chief Communications Office, DuPont
CMO, Coldwell Banker
President , Third Way Brand Trainers
VP Brand Stewardship, Dunkin
VP Global Creative & Content Marketing, Marriott International
Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.
In this session, Duke will speak about bringing an elevated and unified purpose to Lime and building a bigger community around the brand. To bring this vision to life, Duke will discuss how the micro-mobility provider has formed a new innovative partnership with The Lab at Anonymous Content, an award-winning commercial, film and television production company. Through the partnership, Lime is creating a unique and powerful model of storytelling and prototyping a new way of looking at content with the goal of connecting on a deep level with a broad range of audiences (riders, non-riders, Juicers, city planners) across global communities. Additionally, attendees can expect to learn about Lime's plans for more meaningful collaborations, campaigns and initiatives still to come.
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with consumers.
Chief Marketing Officer, Resident
Chief Marketing Officer, American Lung Association
Vice President eCommerce, Tarte Cosmetics
What happens when the happiest place on earth meets the positive corner of the internet? This session will explore how to meaningfully engage with consumers and guests, bridging the gap between inspiration and action. Join Pinterest, Disney Parks, Experiences & Products and a special guest for a conversation about the power of experiential commerce.
Director of Customer Engagement, Disney Parks, Experiences & Products
Spurred by new technology and marketing strategies, direct-to-consumer (DTC) brands have been steadily rising, but while it may be easier than ever to start a business, it takes more to build a brand. How are the most successful DTC brands cutting through the noise and rising above? Hear from Shopify CMO, Jeff Weiser and some of the most beloved DTC brands with a big consumer following about how they established their brands and innovative marketing strategies to make an impact in today's competitive landscape.
In candid conversations with celebrated founders, investors, and innovators, we'll identify the core tenets of what makes the DTC approach so successful and how legacy brands can implement these strategies into their existing structure. We'll explore how established brands drive growth, innovation and loyalty through leveraging the 'direct-to-consumer' model.
Creative professionals already use software with AI-powered features for writing, editing, animation and design. Now, we're even seeing AI automating content creation and media placement. In this talk, Claire Mitchell, director of VaynerSmart, will focus on the opportunity for developers of automated systems to bring human collaborators into the loop, and the pivotal role creatives should play in generative content creation.
Everyone is always placing bets both client and service side on what the right agency model should be to serve clients now and in the future. Turn up to see one being built live on stage in front of your very eyes.
Chief Marketing Officer, General Mills
Executive Chairman, Karmarama, Part of Accenture
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Social media is the world's largest focus group. Understanding what is resonating with your audience on social media provides an actionable roadmap for creative development. This session will focus on ensuring you are using resources efficiently and effectively to create content that allows your brand to increase both social share of voice and sales.
The Conscious Creative Movement is a collective of thoughtful, heart-driven creators who believe there are no limits or parameters to the power of purpose-minded creativity. Or the ripples it can create for companies, communities and the world. In this session, we will demonstrate how to leverage our skills as a creative industry to spark change in our world.