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How Media & Brands Are Using Voice AI and Smart Speakers to Connect with Consumers

Mon, October 01 at 4:15 PM

IBM Watson Marketing Stage    View Map

In this session...

Smart speakers reach more than 50 million U.S. consumers today. That figure will likely grow another 25% before 2018 is over and reach 100 million people worldwide. Voice is the next big digital channel. Panel participants have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant. Learn how leading brands and media companies are approaching voice, what they have done and what they've learned.

What You'll Learn from This Session...

  1. Strategies of Brands and Media Companies in Approaching Voice Assistants as Digital Channels
  2. How Amazon Alexa and Google Assistant Differ and the Implications for Brands and Media
  3. Case Study Examples of Voice Apps by Brands and Media Companies and What Was Learned

Speakers

Bret Kinsella Editor and Founder Voicebot.ai
Suzanne Grimes EVP / President Cumulus Media / Westwood One
Pat Higbie CEO XAPPmedia
Douglas Rozen Chief Media Officer 360i
Andreas Westfield Associate Director, Digital Investment Spark Foundry

Event Details

Event Type Seminar

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