Shouldn’t the content we consume - and the data used to feed us that content - be treated with the same rigor as the food we consume? What can the advertising industry learn from past mistakes and recent breakthroughs of America’s food industry? From sustainable sourcing and transparent labelling to scalable pricing models, the answers will surprise you.
Start your Advertising Week off right with a fresh perspective on advertising’s future hosted by The Wall Street Journal | Barron’s Group. Join editor-at-large Phillipa Leighton-Jones for an eye-opening conversation with David Barber, media investor, food sustainability activist and CEO of renowned restaurant group Blue Hill. Barber believes that the advertising industry today shares the same opportunities as the food industry a decade ago, and will share valuable lessons on safeguarding consumer trust while disrupting the status quo.
Open to Super & Platinum Delegates
+ By Invitation