In this session...
Bob Greenberg (founder and Executive Chairman of R/GA) and Kay Hsu (Global Director, Instagram Creative Shop) in discussion with Whalar's CMO, Mike Hondorp.
Mike Hondorp, CMO of Whalar, the first-ever Cannes Lions-winning influencer marketing platform, will be joined on stage by legends of the industry: Kay Hsu, Global Director of Instagram's Creative Shop; and Bob Greenberg, founder and Executive Chairman of R/GA. They'll have a discussion on the creative disruption being driven by collaborations between brands and creators with influence. The shift in consumer behavior towards mobile has unlocked creativity on a global scale, and broader distribution of content has disrupted the traditional ways to be heard. We discuss creativity in influencer marketing and what the inclusion of new and numerous creative voices means for brands and advertising now and in the future.
What You'll Learn from This Session...
- How to tap into creators to tell authentic and meaningful stories at scale.
- How to use technology to scale collaboration and creativity.
- Why influencer marketing matters, and why it must be done right.