In this session...
Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
Whalar, the first-ever Cannes Lions-winning influencer marketing platform, is on a mission to Liberate the Creative Voice, and in doing so, taps into all creative voices to redefine what's possible with influencer marketing. This session will dig into pertinent themes around influencer marketing in hopes of uncovering what's coming in the world of influencers.
What You'll Learn from This Session...
- The new wave of creators shaping the influencer landscape
- Influencers as a force for good
- Trust or bust - fake followers and bots
- Beyond the post: taking influencer beyond mobile and digital