Gen Z Has Arrived: Marketing to the World's Most Influential Consumers

In this session...

Generation Z. We've all heard of their growing influence, but are brands adjusting and evolving to truly capture their attention? With so much buying power in the marketplace ($44 billion to be exact), brands must get creative in how they market to them. Hear from a panel of clients and their experiential partner, We're Magnetic, on how top brands execute experience-first marketing strategies to cater to the biggest and most diverse generation of consumers to date, and how other brands can benefit from the same approach.

What You'll Learn from This Session...

  1. Understand why Gen Z is different than its predecessors, and why many top brands are retooling their marketing approach.
  2. Learn the proven experience-first marketing strategies needed to successfully connect with Gen Z.
  3. Gain a deeper understanding of Gen Z customers and the key opportunities that lie ahead.

Presented with


Jessica Reznick President We're Magnetic
Michelle Crossan Vice President, Strategy and Transformation Samsung Electronics America
Damien Baines Experential Marketing Lead Instagram

Event Details

Event Type Seminar

Discover  Culture Builders  

Track  GenZ  

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