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How Wayfair Conquered AdTech and MarTech Convergence

Wed, October 03 at 12:55 PM

IBM Stage    View Map

In this session...

Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Rather than rely on siloed data and the classical constraints of different channels, they compare all data against each other are able to focus on what really matters - lifetime value and long term relationships. Jason Oates of LiveIntent and Jess Jacobs of Wayfair can outline how they opened up opportunities for greater targeting, personalization and customer satisfaction.

Speakers

Jessica Jacobs Director of Marketing Wayfair

Event Details

Event Type Seminar

Track  Mar Tech 

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