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Flipping the Script: The Rise of Shape-Shifting Experience Platforms

In this session...

Retail brands the world over are reinventing what it looks like to shop, far beyond the much-discussed physical and digital divide. From big box to burgeoning D2C brands, retailers who are thriving in the e-commerce age are building strong communities and imaginative experiences across customer touch points. Join SHOWFIELDS' Katie Hunt and VMLY&R's Charlie Wade as they explore the strategies that today's top marketers are using to flip the script on retail.

What You'll Learn from This Session...

  1. What does it take to be a successful retailer in today's ever-shifting e-commerce age?
  2. What strategies can marketers use to reimagine retail?
  3. What role does experience continue to play in the retail landscape?

Presented with


Speakers

Charlie Wade Group Director, Head of New York Commerce VMLY&R
Katie Hunt Co-Founder and Chief Revenue Officer SHOWFIELDS

Event Details

Event Type Seminar

Discover  Culture Builders  

Track  Retail  

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