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Brand Bravery: Advertiser Engagement with News

In this session...

With daily threats made to the fourth estate, investment in news has never been more important and yet, brands remain cautious of running their content alongside news while newsrooms struggle with the nuances of working with third-parties. In this session we'll hear from the award-winning VICE News, media network, OMD, and non-profit initiative, United for News, on best practices for working with brands, creating a modern, sustainable newsroom and how to turn these brand safety concerns from a negative to a positive.

With daily threats made to the fourth estate, investment in news has never been more important and yet, brands remain cautious of running their content alongside news while newsrooms struggle with the nuances of working with third-parties. As keyword blocklists and voluntary content filtering severely limit ad support for stories that need to be told, an inverse relationship is developing between the societal value of a news story and its market value.

In this session we'll hear from the award-winning VICE News, media network, OMD, and non-profit initiative, United for News, on best practices for working with brands, creating a modern, sustainable newsroom and how to turn these brand safety concerns from a negative to a positive.
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What You'll Learn from This Session...

  1. What are best practices for brands to provide ad support for news?
  2. How do we reconcile the developing inverse relationship between the societal value of a news story and its market value?
  3. How do we turn brand safety concerns surrounding news from a negative to a positive?

Presented with


Speakers

Israel Mirsky Executive Director OMD
Jennifer Cobb Director United for News
Jesse Angelo President, Global News & Entertainment VICE

Event Details

Event Type Seminar

News &
Announcements
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