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Grabbing Headlines: The Intersection of Trust & News

In this session...

41% of consumers report they are engaging with more news coverage than they were two years ago. Increasingly, we choose to place attention on news we believe is credible, reliable, and trusted. What happens when misinformation spreads throughout the ecosystem? If fake news takes over, it puts brand safety at risk. A well informed public is good for business. Verizon Media’s dynamic panel will discuss the importance of maintaining a reliable information ecosystem for better business and society.

We address the risks that untrustworthy content poses, and what our research tells us the real connection is between brand favorability and news. View Less

Presented with


Speakers

Marinn Jackson Head of Premium Sales and Strategy Verizon Media
Lydia Polgreen Editor-in-Chief HuffPost
Dan Klaidman Editor in Chief, Yahoo News Verizon Media
Lou Paskalis Senior Vice President, Enterprise Customer Engagement and Investment Executive Bank of America

Event Details

Event Type Seminar

Discover  Insight Drivers  

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