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The Art of the Turnaround: The Chipotle Story

In this session...

For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.

Speakers

Chris Brandt Chief Marketing Officer Chipotle Mexican Grill
Paul Birks-Hay Partner, President Venables Bell + Partners
Katie Kempner Creator & Host Perspectives

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Brand Innovation  

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