In this session...
Search can reveal powerful insights into consumer intent, but HOW we search can also be used to surface the truth around ‘Invisible Identities.’ UN Women, Google and Unstereotype Alliance members will uncover the latest data-driven human insights that can help us eradicate stereotypes from the advertising industry. This session will address the aspect of intersectionality that is reflected in “_FOR_” search behavior, but less likely to exist in advertising.
The panel will discuss brands getting Intersectionality right, as well as the impact for brands that don’t.
Jason Klein, Head of Human Truths, Google;
Madeline Di Nonno, CEO the Geena Davis Institute;
Dan Seymour, Director UN Women’s Strategic Partnerships Division;
Esi Eggleston-Bracey, Executive Vice President and Chief Operating Officer of North America Beauty and Personal Care at Unilever;
Moderator: Jess Weiner, CEO Talk to Jess and Cultural Changemaker
What You'll Learn from This Session...
- What we can learn from the Google data to create content and products that connect with an increasingly intersectional world.
- Why intersectionality is important for the bottom line and what advertisers need to do to get it right.
- How brands are getting it right and some of the best practices.
- How brands are collaborating together as part of the UN Women Unstereotype Alliance to advance more diverse and inclusive representations of all people.