Participation is too important to be left for chance. This session from Twitter and Contagious presents an analysis of years worth of brand activations that rallied communities to influence culture - from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing "gospel" from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what's happening in culture.
What You'll Learn from This Session...
A behind-the-scenes look at the most awarded Cannes Lions campaigns that started with Twitter audience insights
The six steps marketers and creatives are taking to drive audience participation on Twitter
Candid, first-hand advice on how to create audience participation
Head of Twitter Next
Editor at Large
Senior Manager, Public Relations & Digital Engagement