Tue, September 24 at 10:15 AM

Entertainers Stage    View Map

In this session...

With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.

Presented with


Katrina Palanca Director of Sponsorship Operations Twitch
Steve Arhancet Co-CEO and Owner Team Liquid

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Gaming & ESports  

News &
Sign up to receive the latest announcements, seminars & speakers, special events, and more.