10.15 AM: TWITCH ESPORT WELCOME REMARKS
Head of Sales, Americas, Twitch
10.30 AM: AUDIENCE + DATA = POWER
Learn how unparalleled fan insights and effectiveness research is used to drive the story of audience value and brand impact. Nielsen's Nicole Pike leads a conversation between Twitch's Nathan Lindberg and Mastercard's Brian Lancey to discuss how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their performance in the esports space.
Global Marketing, Sponsorships, Mastercard
Sr. Director Sponsorships, Twitch
Managing Director, Nielsen Esports
11.30 AM: HOW BRANDS CAN PLAY IN ESPORTS
With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.
Director of Sponsorship Operations, Twitch
Co-CEO and Owner, Team Liquid