In this session...

10.15 AM: TWITCH ESPORT WELCOME REMARKS

Sarah Iooss Head of Sales, Americas, Twitch

10.30 AM: AUDIENCE + DATA = POWER

Learn how unparalleled fan insights and effectiveness research is used to drive the story of audience value and brand impact. Nielsen's Nicole Pike leads a conversation between Twitch's Nathan Lindberg and Mastercard's Brian Lancey to discuss how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their performance in the esports space.
Brian Lancey Global Marketing, Sponsorships, Mastercard
Nathan Lindberg Sr. Director Sponsorships, Twitch
Nicole Pike Managing Director, Nielsen Esports

11.30 AM: HOW BRANDS CAN PLAY IN ESPORTS

With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.
Katrina Palanca Director of Sponsorship Operations, Twitch
Steve Arhancet Co-CEO and Owner, Team Liquid

Presented with


Speakers

Sarah Iooss Head of Sales, Americas Twitch
Brian Lancey Global Marketing, Sponsorships Mastercard
Nathan Lindberg Sr. Director Sponsorships Twitch
Nicole Pike Managing Director Nielsen Esports
Katrina Palanca Director of Sponsorship Operations Twitch
Steve Arhancet Co-CEO and Owner Team Liquid

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Gaming & ESports  

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