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TV's Race to Performance: Crawl, Walk, Run

Mon, September 23 at 5:20 PM

Entertainers Stage    View Map

In this session...

Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.

Speakers

Jo Kinsella EVP & Chief Revenue Officer TVSquared

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Future of TV  

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