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TV + Attribution: A Modern Day Love Story

In this session...

It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This panel will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.

What You'll Learn from This Session...

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Speakers

Kathy Newberger Journalist Media Village
Matt Krepsik Global Head Of MROI Product Leadership Nielsen Global Media
Michael Scott Head of Sales, Brand - North America Samsung Ads
Bob Ivins Chief Data Officer Ampersand
Craig Berkley Head of Revenue LiveRamp TV
Tom McLoughlin VP, Regional Sales New York Interconnect

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Audience Attraction  

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