In this session...

Bigger isn’t always better – advertisers need to look beyond app downloads and viewing numbers, and focus on metrics like usage, engagement and co-viewing to truly evaluate size and scale of publishers and impact on consumer behaviour.

What kinds of data are best to combine and leverage to change the TV viewing landscape and how is streaming changing measurement and relevancy?

Speakers

Andrew Blustein Reporter The Drum
Iván Markman VP, Chief Business Officer Verizon Media
Mark Rotblat Chief Revenue Officer Tubi
Noah Levine Chief Revenue Officer 605

Event Details

Event Type Seminar

Discover  Story Crafters  

Track  Video  

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