Thu, October 04 at 9:00 AM

Culture Stage    View Map

In this session...

Join us for the Native Forum, where you'll learn about the current state and future of Native Advertising.

9:15 AM THE STATE OF NATIVE ADVERTISING: BRAND AND PUBLISHER PERSPECTIVES

eMarketer will present the "State of Native Advertising Report," published in association with TripleLift, and discuss core findings with industry trailblazers. Panelists will specifically examine the state of native inside the walled garden (Facebook, Instagram, Snapchat, etc.) and the growth and evolution of non-social native.
Dan Walsh Senior Vice President of Business Strategy and Operations, Buzzfeed
Nicole Perrin Senior Analyst, eMarketer
Josh Cierski VP Media & Ad Tech, Americas, Beamly
Tiffany Lee Senior Director Inventory Partnerships, The Trade Desk
Nola Solomon VP Global Programmatic & Strategic Partnerships, Dailymotion

10:00 AM NATIVE IS SHAPING THE MEDIA PLAN

Native advertising has become the strategy of choice for brands and publishers alike. During this session, you’ll be part of a discussion with industry thought leaders about why advertisers will continue to shift their focus to native and how you can build a native strategy that delivers results.
Ryan Joe Managing Editor , AdExchanger
Nadine Karp McHugh SVP, Omni Media, L’Oréal USA
Josh Jacobs President, Executive Chairman, Maven
Michael Lehman VP, Supply, TripleLift
A.J. Storinge Executive Director-Media, Hearts & Science

10:45 AM BRANDED CONTENT: THE ADVERTISER PERSPECTIVE

Technology is paving the way for branded content to go programmatic. But, can automation enhance a brand’s ability to execute campaigns that tell incredible stories, touch lives and gain efficiencies, all while driving results?
Jason Kleinman GM of Branded Content, TripleLift
Jessica Schultz VP Planning & Strategy, MMGY

11:15 AM THE FUTURE OF AI-POWERED BRAND INTEGRATIONS IN OTT

No one likes their video experience interrupted by ad breaks. Platforms like Netflix have operated successful subscription-based platforms, but ad-supported video is an option many consumers prefer. So how do programmers monetize video content without interrupting the viewer? In this panel of television industry leaders, we explore how new technologies like artificial intelligence can pave the way for new types of ad experiences within OTT.
Doug Knopper Founder & Former CEO of FreeWheel
Ed Davis EVP & Chief Product Officer Advertising Products, Fox Networks Group
Ari Lewine Co-founder and Chief Strategy Officer, TripleLift
Ralf Jacob Head of Digital Media Services, Oath
Kirk McDonald Chief Marketing Officer, Xandr
Peter Naylor SVP & Head of Advertising Sales, Hulu

Presented with


Speakers

Dan Walsh Senior Vice President of Business Strategy and Operations Buzzfeed
Nicole Perrin Senior Analyst eMarketer
Josh Cierski VP Media & Ad Tech, Americas Beamly
Tiffany Lee Senior Director Inventory Partnerships The Trade Desk
Nola Solomon VP Global Programmatic & Strategic Partnerships Dailymotion
Ryan Joe Managing Editor AdExchanger
Nadine Karp McHugh SVP, Omni Media L’Oréal USA
Josh Jacobs President, Executive Chairman Maven
Michael Lehman VP, Supply TripleLift
A.J. Storinge Executive Director-Media Hearts & Science
Jason Kleinman GM of Branded Content TripleLift
Jessica Schultz VP Planning & Strategy MMGY
Doug Knopper Founder & Former CEO of FreeWheel
Ed Davis EVP & Chief Product Officer Advertising Products Fox Networks Group
Ari Lewine Co-founder and Chief Strategy Officer TripleLift
Ralf Jacob Head of Digital Media Services Oath
Kirk McDonald Chief Marketing Officer Xandr
Peter Naylor SVP & Head of Advertising Sales Hulu

Event Details

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