Now more than ever brands are demanding transparency and insight into the actual incremental sales return on their marketing investments. Modern marketers want a closer connection between marketing activities and business results. These pressures and rising expectations are paving the way for “accountable advertising platforms" to play a bigger role. Listen in on this frank conversation around how the next generation of advertising platform players will rise to the challenge.
What You'll Learn from This Session...
How are new accountable advertising platforms meeting brands needs
Better understanding how marketing can drive measurable business results
How focusing on real people allows brands to maximize their media investments
The Wall Street Journal
Senior Vice President, Media and Guest Engagement
Vice President of Integrated Media and Promotions
Hasbro North America
Event Type Seminar
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