When the K in KPI Stands for Kids

In this session...

Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.


Ann Hand Chairman & CEO Super League Gaming
Chad Stoller Global Innovation Officer UM Worldwide

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Gaming & ESports  

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