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Storytelling That Sells

Mon, October 01 at 1:30 PM

Twitter Stage    View Map

In this session...

At Nestle, the only stories worth telling are the ones that drive consumer action and influence purchase behavior. Learn how Nestle harnesses the power of their audiences to elevate their brand stories - and how Nestle USA CMO Alicia Enciso is working to drive innovation, and results, at this 150-year old company.

What You'll Learn from This Session...

  1. How stories can drive consumer action and influence purchase behavior
  2. How Nestle harnesses the power of their audiences to elevate their brand stories
  3. Why Nestle USA partners with Twitter to drive innovation, and results

Presented with


Speakers

Alicia Enciso CMO Nestle USA

Event Details

Event Type Seminar

Track  Storytelling 

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