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Live Neuroscience Demo: Understanding How the Brain Opens Consumers' Hearts

In this session...

Studies have shown that what people say and what they do don't always match. Advertisers can attest to the importance of evoking emotions to spark action; however, the challenge has always been an inability to measure how people feel. SPARK Neuro measures brain and nervous system activity to quantify the previously unquantifiable: attention and emotion. This unique session will showcase neuroscience technology that is continuously revolutionizing how advertisers glean insights about their consumers.

What You'll Learn from This Session...

  1. A first-hand experience showcasing how leveraging neuroscience can transform a company’s marketing and increase ROI.
  2. Insightful explanations into how stories impact and change the way people think, and how creative content truly affects consumer decision making.
  3. A live demonstration of brain activity, measuring attention and emotion on stage with participants reacting in real-time to advertisements.

Presented with


Speakers

Spencer Gerrol CEO & Founder Spark Neuro

Event Details

Event Type Workshop

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