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The Content Connection: Tap the Power of Emotion in Content to Drive Brand Value

Mon, September 23 at 1:00 PM

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In this session...

Emotions have a bigger impact on actions than logic;they create lasting impressions that affect future decisions. Mirriad and SPARK Neuro will share insights from a first of its kind biometrics study on how emotion in content carries over to purchase decisions.While it's assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy.This panel will reveal how exposing brands to different emotions in content while viewers are highly engaged impacts brand value.

What You'll Learn from This Session...

  1. Which emotions have the greatest positive impact on purchase intent or price acceptance?
  2. How do different emotions affect overall purchasing decisions?
  3. How can brands leverage the emotional carryover effect by placing themselves within entertainment featuring a range of emotions?
  4. How can brands leverage the emotional power of entertainment for brand building?

Presented with


Speakers

Stephan Beringer CEO Mirriad
Spencer Gerrol CEO & Founder Spark Neuro
Nobles Crawford Content Strategy Manager, Media & Digital – Hygiene and Home Reckitt Benckiser
Kyle O’Brien Creative Works Editor The Drum

Event Details

Event Type Workshop

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