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Gen Z Disruption: Why Most of What You Know About Gen Z Influence is Wrong

In this session...

In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.

What You'll Learn from This Session...

  1. Learn why Gen Z are the only influencers you should be worried about.
  2. Hear how Gen Z are disrupting content and advertising
  3. Hear how a challenger brand, Visible, is using these trends to differentiate and grow in the challenging mobile telco industry

Presented with


Speakers

John Eckhardt Head of Marketing Sciences Snapchat
Minjae Ormes CMO Visible

Event Details

Event Type Seminar

Discover  Culture Builders  

Track  GenZ  

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