In this session...
Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy.
In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.
What You'll Learn from This Session...
- What is the IDFA?
- What challenges exist should Apple remove the IDFA?
- Learn about alternatives for mobile marketing measurement.