A world without IDFA: The implications for marketers of the removal of IDFA

In this session...

Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy.
In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.

What You'll Learn from This Session...

  1. What is the IDFA?
  2. What challenges exist should Apple remove the IDFA?
  3. Learn about alternatives for mobile marketing measurement.


Gadi Eliashiv CEO & Co-founder Singular

Event Details

Event Type Discover Talk

Discover  Tech Stars  

Track  MarTech  

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