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Cirque du Soleil and Sid Lee: Stories, Examples and Lessons of Co-Creation

In this session...

For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.

In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.

They will discuss high-level concepts of co-creation and share secrets that should help you become better partners in your own creative endeavors. View Less

What You'll Learn from This Session...

  1. The key to creative matchmaking: common values and a shared DNA.
  2. Discovery through uncertainty: why diving into the unknown will benefit you.
  3. The principles of co-creation: a humble proposition from 2 creative leaders.

Speakers

Kristian Manchester Global Executive Creative Director, Partner Sid Lee
Sheila Morin Senior Director, Marketing Strategies and Brands Cirque du Soleil

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Collaboration Models  

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