Over The Rainbow: Activating the LGBTQ Community

Mon, October 01 at 3:00 PM

Stage 4    View Map

In this session...

It’s been a banner year for LGBT characters on Broadway, and the advertising agency Serino Coyne helped lead the charge. Among the productions were revivals of three pioneering works: the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band” and the touching comedy “Torch Song.” There was also “Head Over Heels,” a new gender-blending musical set to the songs of the rock band the Go-Go’s. How did these productions reach audiences in the gay community and beyond? Producers from all four shows will lead a conversation, hosted by Serino Coyne, about how creative outreach to a core, loyal constituency helped fuel interest and sell tickets to audiences across the spectrums of sexual and gender identity.


Erik Piepenburg Features Editor Serino Coyne

Event Details

Event Type Seminar

Track  Diversity 

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