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Seeing Your Customer in 3-D: A MUST For Any Media Strategy

In this session...

3-D data (that all-important mix of Set-Top Box, IP, and 1st or 3rd-party data) has quickly established itself as a media-planning must-have, and for good reason. The proliferation of new touch points has put tremendous power behind campaigns – evidenced by the precision with which today’s audiences can be targeted. And as consumers connect themselves to more devices and platforms than ever before—and connected TV continues to blur the lines between digital and television—the number of data points at our disposal seems to grow by the day. This panel would highlight how (and why) brands need to obtain a three-dimensional view of a target audience and how, by having deeper insights into their habits and likes, they can predict customer behavior with greater accuracy and ultimately power more effective campaigns.

Speakers

Andrea Zapata VP Data Innovation & Insights Comcast Spotlight
Betsy Rella VP Data & Research New York Interconnect
Bryson Gordon Executive Vice President, Advanced Advertising Viacom
Justin Evans Global Head of Analytics & Insights Samsung Ads
Parker Burgess Head of Client Strategy & Insights eBay

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Audience Attraction  

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