Landing the Mothership: Modern Moms and How to Reach Them for Real

Mon, October 01 at 9:00 AM

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In this session...

There are 85 million women with children in this country today – who (many would argue) hold the keys to over $1 trillion in consumer spending and can therefore make or break a company’s fortunes. At a time when what it means to be a mom, and a woman, is changing – and amid national conversations about empowerment, income inequality, and #MeToo – how does a brand engage with this audience and on these issues (if at all) in an authentic way, consistent with its own brand values?

Our panel will address questions like:
• How do modern women with children see themselves – both as moms connected to their children, and as complex, independent women with longstanding individual interests, needs, and concerns?
• How are women’s lives, interests, and perspectives altered by having children, and in what ways do they remain the same?
• How do businesses get stuck in labels, stereotypes, and simplifications – and how do they avoid it?
• What role does the advertising industry play in national conversations about income inequality, women's marches, and #MeToo? How does a brand think through whether and how to participate in these conversations, consistent with its brand values, while also serving its consumers?

Scary Mommy’s panel of business leaders and marketers will discuss how to navigate these issues and many more.
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What You'll Learn from This Session...

  1. How to market and advertise with women in mind
  2. How current events change advertising strategy
  3. How women - and particularly women with children - can form the backbone of a growing business

Presented with


Micaela Birmingham Head of Studio Scary Mommy
Valerie Beauchamp EVP Client and Business Development Publicis Groupe
Randi Zuckerberg Founder and CEO Zuckerberg Media
Preet Bharara Moderator and Host "Stay Tuned with Preet" Podcast
Sumaiya Balbale VP of E-Commerce, Mobile and Digital Marketing Walmart

Event Details

Event Type Seminar

Discover  Verticals  

Track  Retail  

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