In this session...
SATURDAY MORNING expanded its reach in 2018 through alliances with brands and marketers to bring creative ideas to impact the issues of racial injustice and equality. The Cannes-award winning team behind SATURDAY MORNING unites with its partners at Spotify to detail insights and results of its Black History is Happening Now initiative. And it shares its mission for 2018 and beyond to give back and give away.
The award-winning SATURDAY MORNING team returns to share how they have advanced their mission to create peaceful solutions to the issues and crisis around racial injustice. The team will be joined by its partners at Spotify to discuss their collaboration on a year-long initiative that turned Black History Month into a year long program - Black History Is Happening Now - celebrating the power of music and the contributions of African Americans to music. BHIHN just introduced Pharrell Williams as its second featured performer. The program was kicked off with Janelle Monae.
SATURDAY MORNING will also share the success and growth of its Peace Briefs program announced last year and expand on its mission for 2019 to give back and give away.
Representing SATURDAY MORNING on stage are its co-founders,Keith Cartwright, Executive Creative Director at 72 & Sunny; Geoff Edwards, Executive Creative Director RG/A LA; Jayanta Jenkins, Global Group Creative Director at Twitter, and Kwame
What You'll Learn from This Session...
- How to Create Movements that Matter
- The Creative voice of African Americans
- How marketers are collaborating to lead on issues of reacial education and equality