In this session...
SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.
SATURDAY MORNING, a new model creative collective formed by four leading African American creatives, made headlines again in Cannes this year with the launch of “The Look”, a story about bias in America. Created in collaboration with Proctor & Gamble, the film and its broader points of activation were designed to educate the public on unconscious bias. SATURDAY MORNING also continued its award-winning work with Spotify’s Black History is Happening Now. The group’s authentic mission to bring about social change has made them a sought-after creative partner for brands who want to go beyond advertising to impact broader culture.