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Leadership Breakfast: The Big Wave of Platform Surfing

In this session...

Platform surfing is the latest wave in consumer viewing behavior, and the Smart TV is the "hub" that connects them all.

Want to future-proof your media strategy? Don’t miss Samsung Ads, at Advertising Week New York. Join Global Head of Analytics & Insights, Justin Evans, and our panel of industry insiders and experts for a powerhouse breakfast as we unearth trends, insights, and a new way of looking at Advanced TV.

#StartwithSamsungAds
Open to Super & Platinum Delegates
+ By Invitation
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What You'll Learn from This Session...

  1. Learn how Advanced TV Advertising makes all of your media plans smarter.
  2. The new platform surfing trend and how brands and agencies are responding to changing consumer viewing behavior.
  3. Proprietary insights from Samsung Ads across 45 million Smart TVs and 200 million connected devices.

Presented with


Speakers

Vinny Rinaldi Head of Addressable Media and Technology The Hershey Company
Tim Spengler President, M1 US Dentsu Aegis Network
Nicole Perrin Principal Analyst eMarketer
Shoba Subramanian Director of Media & Platforms Strategy PepsiCo
Michael Scott Head of Sales, Brand - North America Samsung Ads

Event Details

Event Type Networking Events

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