In this session...
It’s time to rethink the way we see AI and creativity. AI is a game-changer, but not for the reasons people may think. Join Tina Gaffney, head of customer success at AI company Realeyes, and Alice Chen, senior brand manager at Hotels.com, as they show how emerging technologies such as Emotion AI is helping marketers maximize their marketing spend and optimize the emotional appeal of their ads.
Rather than being seen as a threat to human creativity, we need to look at how AI can help the creative process. While the thought of machines taxiing us around and delivering our Amazon packages may seem inevitable, the promise of AI-powered advertising has so far faced grim resistance from creatives, unwilling to hide their contempt at the idea that a computer could even come close to replacing human creativity.
Emotion AI - teaching computers to recognise our emotions and attention levels - can help. Tina will demonstrate how the technology can be used to inform key marketing decisions at the speed, while Alice will also show how Hotels.com is using #EmotionAI data to inform their content marketing strategies.
What You'll Learn from This Session...
- Emotion AI provides insight and machine speed
- Speed enables marketers to work at scale
- Identify where to edit creative to optimise appeal
- Easy to select the best performing creative
- Inform media buying decisions
- Discover new audiences and best markets
- Encourages bolder creativity by minimising risk