The Brand Balancing Act: The Debate Between Driving Awareness vs. Performance

Mon, October 01 at 11:15 AM

IBM Watson Marketing Stage    View Map

In this session...

One of the most important things brands need to do is also one of the hardest: balance the needs of building brand awareness while simultaneously driving business performance. As technology continues to blur the lines between upper and lower funnel tactics, brands need to figure out how best to do both. Come listen to brand marketing and publishing executives discuss how they manage the balancing act while navigating industry disruption and C-suite priorities.

What You'll Learn from This Session...


Steven Wolfe Pereira Senior Vice President, Chief Marketing and Communications Officer Quantcast

Event Details

Event Type Seminar

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