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In-App Quality and Measurability

Tue, September 24 at 2:15 PM

Tech Stars Stage    View Map

In this session...

Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.

What You'll Learn from This Session...

  1. How mobile in-app advertising empowers marketers to engage in-demand audiences
  2. Why in-app environments provide unique challenges for programmatic advertising
  3. How new initiatives app-ads.txt and open measurement are unlocking opportunities for advertisers and publishers alike
  4. Helpful tips from the industry’s leading experts about how you can maximize results from your programmatic in-app strategies

Presented with


Speakers

Paulina Klimenko SVP, Corporate Development & GM, Mobile PubMatic
Jean Fitzpatrick VP, Marketplace Development MAGNA Global
Catherine Connelly Co-founder & VP, Brand Strategy The Meet Group
Yoni Ellert Director, Growth Marketing DraftKings

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  AdTech  

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