In this session...
Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.
What You'll Learn from This Session...
- How mobile in-app advertising empowers marketers to engage in-demand audiences
- Why in-app environments provide unique challenges for programmatic advertising
- How new initiatives app-ads.txt and open measurement are unlocking opportunities for advertisers and publishers alike
- Helpful tips from the industry’s leading experts about how you can maximize results from your programmatic in-app strategies