In this session...

In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. The Power of Audio Summit explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.

What You'll Learn from This Session...

  1. The latest trends in consumer behavior and tech shaping the way people engage with audio
  2. New and innovative ways brands are integrating audio into their marketing and communications strategies
  3. How the business of audio fits into the larger landscape of media money and influence

10:15 AM: THE STATE OF LISTENING, 2019

How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.
Tom Webster SVP, Strategy & Marketing, Edison Research

10:30 AM: THE VOICE SHIFT

Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio? voicebot.ai Editor Bret Kinsella explains.
Bret Kinsella Founder & CEO, Voicebot.ai

10:50 AM: A BRAND STRATEGY, IN AUDIO

Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
Gina Garrubbo President & CEO, National Public Media
Audrey Arbeeny Founder/CEO/Executive Producer, Audiobrain
Sabrina Caluori EVP, Digital, HBO
Abbey Klaassen NY President, 360i
Rob Walker Global Director, Creative Solutions, Spotify

11:30 AM: MAKE YOUR BRAND MEMORABLE: THE NEURO-SCIENCE OF AUDIO MESSAGING

In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer behavior.
Pranav Yadav CEO, Neuro-Insight, US Inc.

11:55 AM: THE BUSINESS OF AUDIO, TODAY & TOMORROW

Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?
Sara Fischer Media Reporter, Axios

Presented with


Speakers

Tom Webster SVP, Strategy & Marketing Edison Research
Bret Kinsella Founder & CEO Voicebot.ai
Gina Garrubbo President & CEO National Public Media
Audrey Arbeeny Founder/CEO/Executive Producer Audiobrain
Sabrina Caluori EVP, Digital HBO
Abbey Klaassen NY President 360i
Rob Walker Global Director, Creative Solutions Spotify
Pranav Yadav CEO Neuro-Insight, US Inc.
Sara Fischer Media Reporter Axios

Event Details

Event Type Seminar

Discover  Culture Builders  

Track  Audio  

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