Pinception: Purchase decisions start here

Mon, October 01 at 1:00 PM

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In this session...

More than 200 million people turn to Pinterest each month to inform their everyday purchases. Pinners come to the platform at the very beginning of their path to purchase, when they are most receptive to suggestions – branded or otherwise. Be there when they decide.

Join Bill Watkins from Pinterest and Shannon Versaggi from Lowe’s as they discuss the buying behavior of today’s shopper and how visual search technology can be leveraged both online and in-store.

What You'll Learn from This Session...

  1. How today’s savvy shopper makes decisions
  2. The role inspiration plays in key decisions
  3. How to tap into visual search technology at scale


Bill Watkins US Sector Lead Pinterest
Shannon Versaggi Vice President of Targeted Marketing Lowe's

Event Details

Event Type Seminar

Track  Retail 

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