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Perception vs Reality: The Internet is Free

Mon, October 01 at 11:30 AM

Captify Speakeasy Stage    View Map

In this session...

The quality of digital content and consumers’ expectations are reaching a crossroads as publishers strive for site monetization while maintaining the integrity of their editorial content. Consumers demand high-quality, but accustomed to content on demand in today’s digital age, are not always willing, or aware of the need, to engage in a value exchange with publishers.

This panel will explore how publishers can help consumers understand the need for a value exchange and new and innovative ways for publishers to monetize content.

Presented with


Speakers

Scott Bender Global Head, Publisher Strategy & Business Development Prohaska Consulting
Ben Phelung Director of Publisher Partnerships Captify
Dave Pond GM of Programmatic and Display Vox Media

Event Details

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