In this session...
Two of the world’s leading CMOs took the stage last year to express their dissatisfaction with the current state of digital advertising, so has progress been made a year later? This fireside chat led by Tim Cadogan, CEO of OpenX, will dive deep into the current state of trust in digital advertising through the lens of the decision makers themselves. Key topics will include how CMOs are tackling quality challenges, whether progress has been made, who is doing things right and where they see the industry 12 months from now.
With the CMO position being easily one of the most scrutinized roles in the c-suite gaining insight into the way leading brands are tackling digital is critical to success. Often tasked with building a memorable brand, managing the company’s reputation and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. And now with a rapidly changing digital ecosystem they’re being called on to become programmatic experts. Hear from two CMOs about how they're combatting fraud, quality, trust and brand safety concerns while still achieving success in digital.
What You'll Learn from This Session...
- Learn how CMOs are overcoming the quality and trust challenges that exist in digital advertising today
- Gain insight into how to earn the trust of marketing executives and who they believe is doing things right
- Hear predictions from leading CMOs on where they expect to see the industry 12 months down the road