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A Marketer’s Guide to the California Consumer Privacy Act (CCPA)

In this session...

The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.

The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy. View Less

What You'll Learn from This Session...

  1. Understand the implications and industry impact of the new CCPA for marketers
  2. Learn how to comply with the CCPA, including: "do not sell", right to request and right to delete personal information
  3. Discover how to build an on-brand and compliant CCPA marketing strategy

Speakers

Stephanie Hanson Director, OneTrust PreferenceChoice OneTrust PreferenceChoice

Event Details

Event Type Discover Talk

Track  Future of Tech  

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