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Where Supply Meets Demand: Unifying the Ad Tech Ecosystem

Tue, October 02 at 4:15 PM

IBM Watson Marketing Stage    View Map

In this session...

Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them

What You'll Learn from This Session...

  1. Learn how successful companies are adapting to evolving challenges in the industry
  2. How publishers and advertisers can make data work better for them
  3. How supply and demand are more intertwined than ever and how they can work more effectively together
  4. How successful advertisers and publishers are beating the competition in optimization, transparency, and brand safety

Presented with


Speakers

Jay Seideman VP, Advertiser Platforms Oath
Seth Goren Senior Vice President, Media Strategy & Analytics Discovery
Gail Horwood SVP, Integrated Marketing Kellogg Company
Karyn Johnson President Precision Publicis Media
Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships CBS Interactive

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  AdTech  

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