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For Love and Profit: How Brands Can Have It All

Wed, October 03 at 11:30 AM

Microsoft Stage    View Map

In this session...

Where do content and commerce intersect? How do great ads become great content across every platform? Consumers expect more from brands, and the tools available to marketers - data, ad innovation, technology - are more powerful than ever. What’s holding advertisers back from driving brand love and their bottom line? In this session, successful brands will share what they’re doing to achieve both through smarter data and better storytelling.

What You'll Learn from This Session...

  1. How premium content can be used to build your brand
  2. Find out where content and commerce intersect
  3. Learn how great ads become great content
  4. Learn how to drive brand love and your bottom line
  5. How smarter data and better storytelling can build your brand

Presented with


Speakers

Jeff Lucas Head of Americas Sales Oath
Ivy Brown VP, Brand Marketing & Advertising TIAA
Erika Decker Global Head of Brand Relevance Uber
Andrea Cardamone EVP, Managing Director Palisades Media Group NYC

Event Details

Event Type Seminar

Discover  By The Numbers  

Track  People Based Marketing  

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