In this session...
No one understands the complexities of dispersed audiences more than media planners + buyers. They’re on the frontlines of identifying, targeting and reaching the right consumers, regardless of platform or screen.
We’ll speak directly to the seasoned planners + buyers to understand how they cope with the challenges of a disjointed marketplace, how they leverage the latest ad technologies, which data and attribution solutions they use to deliver impressive ROIs, and what their view on the future of media planning looks like.
What You'll Learn from This Session...