BACK TO SCHEDULE

Reaching Audiences in a Fragmented World

In this session...

No one understands the complexities of dispersed audiences more than media planners + buyers. They’re on the frontlines of identifying, targeting and reaching the right consumers, regardless of platform or screen.

We’ll speak directly to the seasoned planners + buyers to understand how they cope with the challenges of a disjointed marketplace, how they leverage the latest ad technologies, which data and attribution solutions they use to deliver impressive ROIs, and what their view on the future of media planning looks like. View Less

What You'll Learn from This Session...

  1. *
  2. *
  3. *

Speakers

Jason Swartz VP Advanced Advertising NY Interconnect
Marc Cestaro Director, Addressable Lead Modi
Caitlin Schell Brand Manager, Ritz Mondelez
Carrie Xu Founding Partner Media Fortitude Partners

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  Audience Attraction  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.