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Beyond the Lens: The Bottom Line Impact of Media Representation

In this session...

As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.

Through the presentation of newly released data, we will take a holistic look at disparities in media representation, offer concrete solutions for a more inclusive future, and a path to get there. View Less

What You'll Learn from This Session...

  1. The latest insights on women’s and LGBT screen time representation and its evolution over time
  2. Why truly representative consumer data is necessary to media programming, advertising, news, sports and digital social interaction
  3. How diverse representation in media is nurtured (or not) and what needs to happen to speak to consumers - offering the best opportunity to Brands to reach the right person at the right time

Presented with


Speakers

David Kenny CEO & Chief Diversity Officer Nielsen
Megan Clarken Chief Commercial Officer Nielsen Global Media
Madeline Di Nonno CEO Geena Davis Institute on Gender in Media
Sarah Kate Ellis President & CEO GLAAD
Alyssa Naeher Goalkeeper U.S Women's National Soccer Team
Christina Norman Media Advisor

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Media & Entertainment  

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