In this session...
As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.
Through the presentation of newly released data, we will take a holistic look at disparities in media representation, offer concrete solutions for a more inclusive future, and a path to get there.
What You'll Learn from This Session...
- The latest insights on women’s and LGBT screen time representation and its evolution over time
- Why truly representative consumer data is necessary to media programming, advertising, news, sports and digital social interaction
- How diverse representation in media is nurtured (or not) and what needs to happen to speak to consumers - offering the best opportunity to Brands to reach the right person at the right time