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Television Gets the Measurement It Deserves

Mon, October 01 at 11:00 AM

AWLearn Workshop Stage    View Map

In this session...

TV has long been a frustrating combination of essential and opaque. Lacking the addressability and data trail of digital, advertisers have had to cross their fingers, swallow hard, and tap dance around the granular value of television. We can do better. Neustar will introduce new methods of integrating addressability, transparency and identity into TV planning, buying and measurement, so marketers can have it all – reach and frequency; sight, sound, and motion; quick cumes; and real granular attribution and ROI.

What You'll Learn from This Session...

  1. Discover the options for integrating granular TV data, from linear to addressable, into measurement—specifically Multi-Touch Attribution
  2. Ask key questions of leading TV providers and Neustar’s measurement experts
  3. Explore the possibilities of a TV data cleanroom

Presented with


Speakers

Alex LePage Sr. Director, Product Marketing Neustar

Event Details

Event Type Workshop

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