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From Attribution to Activation: the Customer Journey Comes to Life

Mon, October 01 at 11:00 AM

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In this session...

The consumer journey is no longer elusive. Advanced marketing attribution has solved it. But MTA is at best a backwards-facing exercise if you can’t activate your learnings to make your optimization smarter. DMP’s are great at last click, but aren’t the integrated end-to-end system they purport to be. But what if…join Neustar to talk about what happens when your marketing intelligence and analytics platform actually goes forwards, backwards and end-to-end and learn what journey intelligence can do for your marketing.

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