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Advanced Advertising: Now, New, Next

Mon, October 01 at 3:30 PM

Microsoft Stage    View Map

In this session...

Join NCC Media as they dissect the future of TV advertising.

OPENING REMARKS

Hear from NCC Media President and CEO, Nicolle Pangis, as she kicks off the Advanced Advertising Summit.
Nicolle Pangis CEO, NCC Media

3:35PM: THE CONSUMER-DRIVEN MEDIA EXPERIENCE

At a time when consumers are exerting ever-increasing control over their media experiences, marketers need to adjust to an environment where their key audiences can simply choose not to engage. In this session, we’ll discuss smarter strategies for connecting with consumers against a backdrop of unparalleled audience choice and autonomy.
Andrew Bailey Partner & CEO North America, The & Partnership
Jeanine Poggi Reporter, Advertising Age
Marcien Jenckes President , Comcast Advertising
Marissa Jiminez President, MODI Media
Andrew Ward EVP & GM, NCC Media

4:05PM: BUILDING THE FRICTIONLESS TV MEDIA BUYING EXPERIENCE

Even with the explosion of data-driven offerings, there are many parts of the TV business that remain heavily manual. Join us for a discussion of the technologies and platforms that are streamlining and improving the ability of media owners and brands to transact more effectively than ever before.
Gabe Bevilacqua Senior Vice President of Product Management, Viacom
Zach Rodgers Executive Editor, AdExchanger
Andy Addis SVP, Supply, NCC Media
Kelly Abcarian Senior Vice President, Product Leadership, Nielsen
Beth Rockwood Senior Vice President, Portfolio Research, Turner

4:45PM: PROGRAMMATIC TV: THEORY VERSUS PRACTICE

Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.
Jay Prasad Chief Strategy Officer, Video Amp
Mike Baker Co-Founder & CEO, DataXu
Nick Garramone SVP Business Operations, NCC Media
Paul Dolan CEO, Varick

5:20PM: SMART DATA VERSUS BIG DATA: TAMING THE FIRE HOSE

With the ad world awash in a sea of data there would seem to be no excuse for poorly targeted, needlessly aggressive ads. Yet even with all this information at marketers’ fingertips there are still way too many bad ads out there. In this panel we’ll examine how brands and agencies can make sense of the data deluge, separating the smart data from the big data and driving improved outcomes.
Rick Watrall Chief Analytics Officer, Horizon Media
Bob Ivins Chief Data Officer, NCC MEDIA
Kelly McMahon SVP, Global Demand Operations, SpotX
Corina Constantin Head of Marketing Intelligence, m/Six
Ben Tatta Co-Founder and President, 605

Presented with


Speakers

Nicolle Pangis CEO NCC Media
Andrew Bailey Partner & CEO North America The & Partnership
Jeanine Poggi Reporter Advertising Age
Marcien Jenckes President Comcast Advertising
Marissa Jiminez President MODI Media
Andrew Ward EVP & GM NCC Media
Gabe Bevilacqua Senior Vice President of Product Management Viacom
Zach Rodgers Executive Editor AdExchanger
Andy Addis SVP, Supply NCC Media
Kelly Abcarian Senior Vice President, Product Leadership Nielsen
Beth Rockwood Senior Vice President, Portfolio Research Turner
Jay Prasad Chief Strategy Officer Video Amp
Mike Baker Co-Founder & CEO DataXu
Nick Garramone SVP Business Operations NCC Media
Paul Dolan CEO Varick
Rick Watrall Chief Analytics Officer Horizon Media
Bob Ivins Chief Data Officer NCC MEDIA
Kelly McMahon SVP, Global Demand Operations SpotX
Corina Constantin Head of Marketing Intelligence m/Six
Ben Tatta Co-Founder and President 605

Event Details

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