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Audience First: How to Start and End With Your Audience When Buying TV

In this session...

The future you’ve been promised is finally here at scale…audience-based planning is now available for TV! The question for brand marketers and their agencies is: “How do I make the most of this?” In this session we’ll cover everything you need to know to successfully integrate audience based-planning into your overall strategy. Don’t miss a live sneak peek of Ampersand's new audience-based planning platform using true viewership insights.

What You'll Learn from This Session...

  1. See the power of audience-based advertising in TV, in real-time
  2. Learn how to successfully implement tactics that leverage audience-based planning
  3. Understand how programmers and Ampersand together, are making it easier for a brand to reach their desired audiences across all of their TV buys

Presented with


Speakers

Kalyan Lanka VP, Product Management Ampersand
Ed Davis Chief Product Officer Advertising Products OpenAP
Philip Smolin Chief Strategy Officer Amobee
Danielle Seth VP of Business Development Ampersand

Event Details

Event Type Workshop

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