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Beyond the Carriage Agreement

In this session...

With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.

What You'll Learn from This Session...

  1. Learn how programmers and distributors are adjusting their relationships to better serve audience-based advertising.
  2. Understand the opportunities now available to advertisers data driven planning, buying, and measurement, across all of their TV buys
  3. Hear how leaders in the traditional TV space are changing the way they work together, and get a preview of what's next for the future of TV advertising.

Presented with


Speakers

Dave Clark GM Freewheel
John Halley COO, Ad Solutions Viacom
Nicolle Pangis CEO NCC Media
David Levy CEO OpenAP
Alexandra Bruell Advertising Reporter The Wall Street Journal

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Future of TV  

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